My goal, as a designer, is to rock. I want to rock the hardest and the longest, and I want to make sure to rock everyone in my design world — my audience, my collaborators, my clients, and my peers alike. When I approach a project, the first question that I ask myself is not “What typeface should I use?” or “How much should I charge for this?” or “Can I get away with spec’ing neon Pantone?” … first and foremost, I ask “How can I rock this to the ultimate max?” I think my process reflects this. Sometimes, my process rocks harder than my product; RISD has taught me to funnel this rock back into my work — a feedback loop that allows me to truly and faithfully throw up the horns in my design work.